Regarding the distinction between fashion and industrial design, she says: “I think it’s all part of fashion, because fashion is not just clothes, fashion is a way of life of an individual – it’s the music we listen to, the fragrance we wear and, last but not least, the furniture we choose for our home or work space. I don’t pay too much attention to trends in design and I build collections in such a way that they are also sustainable from the design point of view. It seems to me that even in industrial design, most designers use this approach – a sustainable design that survives fashion trends and seasons ”.
Julija likes to use natural and certified materials, and often designs a special piece that is recycled or upcycled (for the Artisanal line). Her favourite style is the eclectic style: “Mixing different historical periods, using different patterns and colours. Assembling or styling a space with interesting and useful pieces that have stories behind them!”
She describes the Slovenian creative scene as colourful and rich with many creators, artists and designers. Julija concludes optimistically: “I am glad that more and more of us (creators) are turning to a sustainable approach and back to the cultural heritage & Slovenian history for inspiration. We are becoming increasingly proud of our history and our roots.”